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Brand says new razor features will revolutionize shaving.
February 19, 2010
By: TOM BRANNA
Editor
Energizer, Inc. has unveiled plans for what it is calling a “bold new razor line” for its Schick brand. According to officials speaking today at CAGNY investor conference, the new Schick Hydro will revolutionize men’s shaves by protecting and caring for skin while it removes hair thanks to many “first to market” technologies. “Innovation is a part of our DNA at Energizer,” said Ward Klein, chief executive officer, Energizer, Inc. “With Hydro we’re introducing a ...
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